The Marketing Hive Podcast

EP 6: Google Ads Crash Course: The Stuff You Need To Know

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Kate: Welcome to the Marketing Hive, a podcast for helping you to navigate the world of digital marketing. We are your host, Kate Smoothy and Amy Cook. And today we are going to be talking all about Google Ads. Now I am going to quiz Amy on Google Ads because she is our Google Ads expert. Um, and I have lots of things that I want to hear from her and learn about Google Ads, and I’m sure you guys will have a lot of the same questions as me.

So, Amy, are you ready for the. Yes. . You don’t sound ready . What? You don’t sound ready. You’re like, Yes. Oh God. . Yes. I 

Amy: feel I’m in like a pub quiz. I’ve 

Kate: Right. . . I promise you don’t that I send you the bill if I, I do what you say and it doesn’t work, . Um, okay. So, um, I have lots of questions really about Google Ads, to be honest.

So I don’t run Google Ads for myself currently. So let’s start off with what I think is probably a, a question that a lot of people have is what sort of things should I be promoting on Google 

Amy: Ads in terms of, obviously as your business as such, in terms of services. 

Kate: Yes, yes. So yeah, to frame it, I’m a service based business, obviously only knows this, but for the sake of the podcast, I’m a service based business.

Um, I sell web design and SEO services, and I also have the SEO Hi SEO course. So I do technically have. A product as such, but I’m also mostly a service based business. So what would you recommend that I promote on Google Ads? So 

Amy: there’s obviously, like anything, a lot of factors. Um, Google Ads is very much a bit like SEO in terms of lots of things and elements can fall into it to make it worthwhile, I guess.

Um, so. Google Ads is basically, I’ll start with kind of like what Google Ads is, so it’s obviously advertising your business that you are paying for and it’s done on a cost per click, so you don’t get charged until someone clicks your ads. So you could be creating lots of brand awareness. By having your ads out there, that if people aren’t clicking them, then you’re not gonna get charged, for example.

So you have impressions and clicks. Impressions are just people who’ve seen your ad, but they’ve not clicked. And then you’ve got clicks, which is then the thing you pay for. Um, now when it comes to what you should promote, you can promote, I guess, all your services. Um, , but it would be based down to kind of like, if people are searching for that, because obviously that’s what you are trying to do.

You’re trying to get to number one of Google by paying to be there via, you know, showing up for someone’s search, for example. So if, for example, you do SEO courses and that is a really popular key word, then you can then start creating ad based off of that. Um, it could be that you are in something really specialist like.

This is the client that I’ve had in the past. So like lab equipment or something like that. It’s really, really specific. So I guess you might not necessarily have the keywords out there for that. So it’s thinking about how you could possibly target people who would be searching for that in with different keywords, for example.

So, In short, you can kind of promote everything about your business, but I guess it’s based down to if those keywords are there to be able to promote your business. Um, going on to, I guess, keywords, um, it’s that factor of Google will only show your ads, I guess, depending on the search volume. So for example, if search volumes are lower than a hundred, Google kind of say that this keyword’s got too lower research volume, that it will never show up on Google.

So again, it’s about having a variety of keywords that have different amounts of search volumes to be able to get them your ads out there. 

Kate: That’s interesting because, um, so for anyone that’s listened to our keyword research episode or, 

Amy: um, has 

Kate: have any kind of education from Amy and I on keywords to ACO before.

We tend to say, obviously you target those lower search keywords because you, you’ve got more chance of ranking, but what you are saying is with ads it’s different because Google are basically saying people aren’t really searching for that, so there’s no point having an ad for it. Is that 

Amy: right? Yeah, basically that, exactly that.

Um, there is obviously faxes in terms of keywords to like, I’ll go through those to then break it down further. Um, but a bit like seo, you have different types of keywords, um, that you can target. So basically what you do is, let’s take your SEO course, for example, the SEO hive. You want to, you’ve obviously launched that.

You want to now start promoting this. You would start to do keyword research on. SEO courses, um, SEO training courses, online, keywords like that. Obviously, once you start doing your search for keyword, you start to get the search volumes for them. So 

Kate: the keyword seo, and that’s all. Sorry, just to interrupt you.

That’s on Google Keyword Planner, isn’t it? Because when you are using it with the budget attached, I think you get, you get more. Don’t you get more metrics with Google Keyword Planner once you’re 

Amy: actually doing an ad campaign. That’s it. So the best tool to use for choosing keywords, um, when it comes to Google adss, is using their Google keyword plan.

Cause then it gives you the keyword, the search volume for that keyword, and then the kind of cost that it could. Like the cost, it would be, so it will say like top of the page cost and then like an average cost. So you know that if you want to use that keyword, it might cost you four pound a click, for example.

Um, so then you can decide, you know, which keywords are kind of, I guess, within your budget to then start getting your kind of ads in business shown on Google. So yeah, Google key keyword planner is the one to use. Um, so you would obviously start to put in your keywords, like for example, SEO courses, um, which that search volume for that keyword might have like, I dunno, a thousand searches.

Whereas the keyword SEO marketing courses might have 300 searches. So, You can use both in Google Ads, um, but there’s different ways for the same ad. Is that, 

Kate: And that’s the same 

Amy: ad? Yeah. Yeah, for the same ad. Um, but basically it depends how you utilize those keywords. So when it comes to keywords for Google Ads, you have three different categories in terms of what they call broad match, phrase match and exact match.

So what that means is, if you like, basically it’s about pitting. Broad match is literally just hitting the keyword into your ad and then it automatically makes it broad match. What that means is that when it’s broad match, if it’s someone typed in SEO courses, docs, it would come up, uh, like your, you could potentially be paying for clicks.

If someone just typed in courses, your ad could potentially come up, which means you can right pay waste clicks. , it’s about broadening that key word. So anything to do with the word SEO or anything to do with the word courses means that your ad could potentially come up. So broad match is very risky unless you’ve got a massive budget because it’s so vast, or it’s really good if you’re in a really, really niche industry that you might need to.

You know, expand how often your ad comes up. For example, um, you then have what they call phrase match. So phrase match could be, um, almost pretty much basically what your keyword is. So it could be like SEO courses in London or SEO courses near me. So it’s a bit more. Specific, I guess, to the person’s search, but it’s got to have kind of like that whole keyword within their search as such to, And basically when you add it to your ads, you kind of hit, um, exclamation marks before and after.

And then what that tells Google is, it’s a phrase match keyword. Um, you then have exact match, which is with brackets each side, and that is exactly that key word. So your ad will only show up if someone types in the keyword SEO courses. It won’t show up for. SEO courses, London SEO courses near me, for example, it’ll only show up for that exact keyword.

Um, and the reason why you have the three different types of keywords is really down to budget, and I guess allowing your ads to become more specific. So, Obviously if you’re using broad match, you’ve got the potential to show up for millions of things, which means you have the potential to waste a million people clicking on something that might not relate.

Um, my recommendation are always to run a ad group on phrase and an ad group on exact, so then you can kind of trigger both. Um, exact is obviously always cheaper to run because. You’re only paying for a specific exact word, whereas obviously phrase can be a little bit more expensive because you’re slightly extending the barrier to that.

So they’re the main three types of keywords. But I guess what the key point is, is understanding what your budget is, to know then which ones are best to target. 

Kate: Um, that was gonna be my next question. So I find this really hard to. Figure out, I guess is what, And so actually the hard, the thing is, I suppose some of it depends on what it is that you’re promoting.

So if you are promoting something that costs a thousand pound, then how do you work that out? How do you figure out what’s the appropriate amount of budget to apply to something? Cause I’m assuming when you have clients you do Google ads for, you must get some who are like, My max budget is this, but you must have some that are.

If we get the return on the investment, then it doesn’t matter. So how do you figure that out? 

Amy: Yeah, so I guess mine is very much experience, but one thing that Google, which I guess is a good, is a good place to look if you are struggling to figure out. What the budget could be is using Google’s keyword planner.

So what you can do in Google Keyword Planner is basically do your keyword research in terms of like finding the keywords you want for, and then you can tick the, like, tick the keywords you want, and then at the top you’ll have like, it’s something like plan or forecast plan. So what that does is it pits the keywords you’ve selected.

Into a plan, which will then say to you, based on these keywords, it’s gonna cost you 600 pounds a month to get, um, a thousand clicks a month, which is a click free rate of X percent, which is potentially 10 conversions. So I guess from that forecast, you can then estimate to yourself, You know, Google is saying, if I wanna use these 10 key words, it’s gonna cost me 500 quids, but that 500 quid could make me 10,000 pounds in sales.

So actually the return on ad spend would be worthwhile. Obviously that’s always a guide from Google, but that’s my kind of thing where I would start, if I was to give a proposal to someone, I would use Google’s keyword planner, select a couple of keywords that I think are related to their business. And then give them the forecast to say, Google recommends 500 pounds for this service.

Obviously if you are only promoting one service, then that’s gonna be that. So then think to yourself, if I’m promoting two services, which are very, um, popular, then again it might be doubled. That it really, again, it, I guess it also depends on your industry, a bit like seo. We’re in a saturated market, so for us to do Google apps is gonna be much more expensive than someone who sells, I don’t know, um, 

Kate: dog grooming kits,

Amy: Um, so you’ve gotta, I guess, take that into consideration in terms of thinking like, What is it I want to sell? And I always say to like, clients, start off small because you can always grow. You’re better off not getting disheartened that you’re spending all this money on apps and getting nothing than just going and doing all your products possible or your services possible, and then not getting the return on investment.

So if I was to say what my strategy would be, I would say, um, Out of all your services, what’s your top priority service? I would then say, Okay, let’s look to promote that service. So that’s where you have that as your campaign level. And then inside that you have your ad groups. So say you said, Okay, I wanna promote seo, You might then have inside that your ad groups, which could be SEO courses as an ad group, SEO done for you services as an ad group.

Um, Seo, one off services, for example. And then inside those ad groups are basically your keywords and then your ads that then push the information out to Google. So you know, you’d have your SEO done for you. Ad group was then your keywords like seo, monthly support, SEO done for you support, right? For example.

And then you would basically from that, create your ad copy. To be specific around that keyword. Um, so, you know, you would make sure, then all your kind of like headlines and descriptions are things like, get your SEO done for you today. Um, helping you with your seo, um, seo, helping you on. Banking on Google and stuff like that.

Kate: So that was gonna be my next question actually, was in terms of like structuring the ads. I am assuming it is very, very similar to what we say about like meta titles and descriptions anyway, where basically the goal is to encourage them to click. Yeah. So it’s like not enough to just have that as, So one thing that actually, I meant to say earlier on in the episode was when we were talking about.

Showing up at the top of Google. So obviously when we talk about SEO and showing up at the top of Google, we are talking about showing up below the ads. So you are never gonna show up above the ads. That’s why they’re there. That’s why they’re paid for. Um, so I guess with, with this you are, because you’re showing up right at the top as an ad, you have that benefit already of being right there below the search bar.

But then also obviously, There is the possibility that, I guess if you don’t grab them, if they don’t think that’s actually what they need, they’re gonna keep scrolling down 

Amy: to the results below anyway. Right. Exactly. Exactly. So it is about make a bit like when you do seo, you make everything about that page relatable to the keyword.

It’s the same with Google ads and also the page you send to the people to, has to relate as well because it always a ranking factor. Um, Google gives you like a quality score, so that’s, you know, Looking at the keywords you’ve used, if your ad copy is even relevant to that keyword, and then the landing page you’re sending them to, if that’s relevant.

So for example, if you are using the keyword SEO courses, your ad copy then needs to be around. Seo. You can’t then start saying, get websites designed for free with me, for example, because it’s not relatable to the keyword. Not every single headline to actually have 15 headlines, um, in Google Ads. So you have loads to, you know, create, but not, so, not every headline has to have the word SEO in it, for example.

But it’s like you say, it’s making sure someone. Reads that and it relates to them and it makes them want to click through. So it could be like, cut back your time by having me help you, for example, or outsource your SEO today. So it’s, you know, relating to the target audience in terms of how’s it gonna help them, as well as obviously having the keywords within the content also.

Um, and then again, obviously the landing page you send them to also needs to talk about that topic as well. So. To get the best results, I guess you could send to them to the homepage of your website if you wanted to, but really you would get better results if you sent them to a landing page that talked all about SEO and that service that you’re offering rather than your homepage, for example.

Um, okay, so everything has to on, you know, is a factor to what your keyword. Okay. Um, 

Kate: that all, I think that all makes sense. I suppose the, the only other thing I would really wanna know about Google Ads is how, so I know this sounds stupid because you know it’s working if you’re getting sales and you can, you know, you 

Amy: are suddenly, you’re running Google ads and you’re spending this 

Kate: money and you are making more sales, but what kind of data do you need to look at to know if an a’s truly working?

Because I mean, It must be like they’re successful ads and then there’s mega successful ads. How do you know when to go back and review it and make changes versus when something’s working really well And you should 

Amy: keep it up. Yeah. So just to talk on that topic quickly. Um, so to set Google Ads up, it’s really easy.

You can’t generally get it wrong cause it does actually guide you through it. So the second you’ve kind of like created the Google Ads account, um, You can literally click create new campaign and then it will guide you through the whole process of creating your campaign, setting your budget, to then choosing your keywords, to then creating your ad group, to then creating your ads, to then publishing it.

So that side of things is really easy. And then obviously once you’ve done all of that, your A’s live and it’s ready to go. Um, But there is obviously things you can do to boost, um, your adverts, I guess, or make sure that they get the best outta them. So you have kinda like optimizations to do, for example.

So one thing you have, I can’t find it on my, um, Is it on your computer? Yeah. But I dunno why it’s dinging. 

Kate: Oh, sorry guys. When it happened the first time, I was like, Well just, it’s fine. We’ll move on from it. But , you probably need to address it a little 

Amy: bit. Yeah. Sorry guys. I actually dunno where it’s coming from.

Kate: How annoying that it’s 

Amy: now stopped. I know, Hopefully we’ll move on and try and see if it stop stinging. Maybe if I open my phone it will stop it. But what was I saying about um, yeah, different monthly optimizations. So basically you can, obviously, we’ll be glad you’re telling Google what keywords you want your ads to be found for, but you can also with that, tell Google what ads keywords you don’t want your ads to show up for.

Like I say, you’ve obviously got the free types of keywords and you’re always gonna show up, you know, for different types of words. So, You have your keywords and then you have in Google ads something called search terms. So basically what that is, is that’s all the types of keywords that people have searched where your ad has shown up.

Um, so with that, you can then go through that kind of list and mark ones as negatives. So for example, if, um, You was using the keyword word SEO courses, but then you saw in the search terms something about marketing agency. You can tick that to say, I don’t want my ad to show up for this. Okay. Um, Cause what that means is you’re limiting your wasted spend.

Cuz it could be that like five people have clicked that and it’s cost you 10 pounds. So by telling Google you don’t want to show up for it means that you’re not gonna waste budget. On a relevant keywords. Um, 

Kate: okay. So it is a little bit of trial and error initially to be like, Oh, that hasn’t really landed or gone into the right places.

I thought it was gonna, so I need to 

Amy: basically make adaptions to it exactly that. And it is that thing of, I guess, um, Google Adss actually takes, so they recommend. I guess because it is that thing sometimes, like it’s a, can be a lot of money Google ads, and it is that thing of like, it’s not working. Um, Google Ads initially take minimum two weeks to actually finish their learning phase of figuring out what your ads are.

Um, and then. Further, four to six weeks before you really start seeing like solid true results. Um, so that’s something to bear in mind I guess, of like, don’t expect results overnight, a bit like seo, but obviously you can do things to speed up the process. So by telling Google what keywords you don’t want to show up for is gonna help it with learning what you don’t want to be found for.

Um, you know, doing stuff like that is gonna, um, Yeah, support that kind of process of speeding up the learning phases of Google. But my recommendations are always to, you know, at least run it for four weeks before even make it a decision or making any like big changes. So for example, if you are like thinking, Oh my God, I’ve got this ad running four weeks, but I don’t feel like it’s working, wait four weeks before you start making changes to the ad company.

It could be that just Google hasn’t figured out the learning phase of it yet. Right. Okay. 

Kate: That makes sense. 

Amy: So, I feel like I haven’t answered your question at all, . No, it’s fine. 

Kate: Because that was also super useful to know as well. Um, but, and actually it kind of did, so what I wanted to know is like, how do you know if it’s working?

Yeah. And where do you find that data to know? So obviously, yeah, I get it that you need to look and find out what searches are you showing up for, where you’re like, that’s actually not really relevant. Um, That makes sense. Yeah. Is there anywhere else that you can look. Yeah, 

Amy: so when you kind of like set up your campaigns and stuff, 

Kate: I swear it’s just every time we think it’s stopped, , Amy’s like there scrambling on her phone, so I can see on the camera like, she’s like, Oh my God.

Amy: Have no, it keeps doing it. I’m so confused. . Um, 

Kate: um, yeah. Anyway, so yeah, what, what, where else do we need to be looking to see. Like, Okay. So I guess as an example, what, what would you do if the forecast told you it was gonna cost X amount and it was gonna convert to like this sort of 

Amy: amount, but it doesn’t, so I guess that’s where you would just maybe possibly have to tweak things to some, like with your ads.

Like I say, you need to tell Google what keywords you don’t want to show up for, and also like you can pause keywords and stuff. So I recommend having no more than three keywords per ad group, because the more specific you can make it to a keyword, the better you’re gonna show up. You can actually add up to 30, but again, That’s, you know, a lot for one ad to try and relate to.

Yeah. For example. Um, so as you are looking through things like you can see what keywords people are searching for, so it might be that you need to add new keywords. You might need to pause keywords that like aren’t getting the right results. And the kind of metrics you want to look at is kind of what, Well, my most looked at metric I guess I would look at is, um, click free rate.

So I think the industry stranded is three to five, uh, 3% I believe it is. So you’ve got anything above 3% your, your, you know, AD is winning I guess. So obviously you need to look at conversions. So if you’re getting. Conversions, you know, that you’ve made that sale or that inquiry or whatever that is that you’ve got is your goal.

Um, otherwise I would start to look at click free rates, and then if after four weeks I could see that I had a really strong click free rate of 10%, but I wasn’t getting the conversions, I would maybe then look at the landing page of, is it the website that’s not then converting? Because at the end of the day, if your ad is getting people to the.

That’s the ad’s job. The ad is about getting people to the website. The website is the thing that needs to convert. So in my eyes and my argument all the time is if I’m created an ad and I’ve got people to that website, the ad has done its job. The ad is working. Yeah. If, you know, if I’m seeing loads of impressions that no clips, the ad isn’t working, I need to change the ad copy or choose different key works.

You know, people are seeing it, but not clicking on it because it’s not relating to them. But if you are getting, you know, good clicks and a high click free rate, then, but not getting conversions, I would say that it’s possibly, you know, looking at the landing page on, is there a call to action at the top?

Is it that the page sheet is too flow? Um, factors like, 

Kate: Yeah, that’s what I was. So this is one thing that I think is actually really important to consider across the board with like any kind of marketing you’re doing towards where you’re driving traffic to your website, whether it’s seo, whether it’s Facebook ads, Google ads.

Yeah. God, Even like just general social media. Yeah. You’re expecting to send traffic to your website and make the sales through your website or the bookings or whatever it is. You must have an opt, your page has to be optimized for sales. Yeah. If you are sending them to like your homepage and um, like you said earlier, like it’s not relevant.

Um, but I think that’s often something people overlook. I think they can just pay for ads and make money and while I think it gives you a head start and it puts you in front of the right people, and it’s easier in some ways because. Well, showing up at the top of the Google search for the right kind of search is like a super, when we, you know, we talked about buyer intent in our keyword research episode, like they’re 

Amy: su it’s super intentional 

Kate: searches if you’re looking for the right keywords, but still, if they learn on your website and it’s just an absolute part of crap and doesn’t promote properly what it is they’re looking for and, you know, kind of get them over the edge, I guess, to buy.

Um, it’s not, it’s not gonna work, is it? So I guess, That I, I suppose, yeah, the really, my takeaway from this has been that if I’m getting the clicks, but I’m still not getting the sales, I’m not promoting the right page or I’m not aligned to the keywords with what I’m promoting 

Amy: or something like that. Yeah, exactly.

And it could even be the smallest of thing, like 

Kate: I don’t, if 

Amy: you’ve used, it could just be that ad copy needs to relate to the, the content on the. So sometimes just the smallest tweak of like, I dunno if you’ve got like your ad copy saying, Train with us today for this amount. I dunno. Like say you’ve got a really cheesy deal going on.

Um, but then they land on the page and it doesn’t say that at the top. It might be that they click off because that’s what they’re looking for, is that key part of the ad. So, yeah, again, it’s trying to, like, when I create ad copy, I try to use a lot of the stuff from the landing page that I’m sending people to.

Because if the landing page says, um, I don’t, you’re gonna learn from X to y. The ad copy should say that as well, cuz then it’s gonna relate to them. They’re gonna see that on the ad copy. They’re gonna go to the landing page straight away and see it as well. So it’s re alliterating what they’ve clicked on.

It’s, you know, Reinstilling, that’s why they’ve clicked that it resonates with them and such. So it is about making everything really specific and making sure that that, I guess, journey flows in terms. You know you’ve got your keyword, your ads relate to that keywords, but then your ads also relate to your land page.

Kate: Cool. Okay. I think that makes a lot of sense. I definitely feel like, so I think it’s one of those things because I’m, because we do seo, I always felt a little bit like Google adss is not that different, but because I have not done ads before, it seemed very intimidating. But actually what you’re saying makes a lot of sense.

And I think even from someone without an SEO background. It actually sounds very logical. I actually think in a lot of ways it’s probably a head of a lot easier than seo because Google want you to spend the money with them on ads. So they’re gonna help you, and the goal is they want to make you money because if they make you money, they’ll carry on making money out of you off the back of that.

Yeah, So I guess it’s a bit like anything like that where. I’ll scratch, What is it? You scratch my back and I’ll scratch your type of arrangement with Google. Whereas SEO is like a begging Google to rank you. Exactly. Um, and having to jump through hoops. Google Ads is like, Oh yeah, if you just pay us, we’ll help you.

It’s super, super easy. Um, but yeah, that makes a lot, a lot of sense. So thank you Amy. I feel like I learned a lot about Google after this. A lot of stuff. I have no idea there was the different types of keywords for the campaigns. Yeah, I know. 

Amy: It is like a, it it is a very big topic and we haven’t even covered everything, but they’re like the bare basics to, you know, what you should do in terms of like if you used to go tomorrow and set your campaign.

They would be the things that you would like need to, to look at and do as such. 

Kate: I think that we, so Amy and I have been talking about, um, other types of, um, episodes that we wanna do and we really wanna cover off things like lead magnets and sales funnels and all that kind of stuff. And so I definitely think we should revisit Google Ads in maybe, A more practical episode where we can maybe talk about like the process of running a Google ad through to like the lead magnet and the sales funnel and that kind of thing.

Because I think sometimes with content like this where you consume it and you don’t have a purpose of what you’re using it for yet, you can be lost on some stuff. Whereas I think having an episode for you guys where we run you through the. The sales page, all of that kind of stuff, you can then go and just directly apply that to whatever it is that you are promoting.

So I think that could be really, really helpful. But if you guys want that, let us know please. Cause we have a million ideas and we do actually have a document somewhere, loads of ideas. And we haven’t just thinking about it. And I’m like, every time we come to film, we’re like, What are we gonna talk about?

And actually we’ve got this document full of stuff we’re meant to be talking about. Um, but yeah, so if you guys would. More on that. If there’s any questions that you have about Google ads, reach out to Amy on socials and I’m sure she’ll be more than happy to give you some pointers or point you in the right direction, um, or work with you.

Yeah, that’s 

Amy: always an option as well. It’s always an option. Yeah. So anything you need? Sorry, I was gonna say, not to plug, but you know, I do know that um, ads are very, And I do have clients where I’ve just gone in and reviewed their current ads as well. So it is something that I support on, you know, kind of guiding someone or doing it for you.

Um, so 

Kate: do you also do, like, let’s say someone was like, I wanna do ads, but. I don’t know what I need to do. Do you do things like strategies, so you’ll say to someone like, here’s exactly what you need to do for your ads and that kind of thing as well. Do you offer that kind of support too? Yeah, exactly.

Amy: That’s the strategies audits, um, just setting it up and then leaving you to run it or doing the whole managing of it for you. 

Kate: Cool. Okay. Well I think that sounds good. So obviously guys, if you are unsure, definitely definitely hit Amy up for that. Don’t just drop in her dms and ask her to give you free advice,

Cause I did, I did kinda line you up to that a little bit. And Amy always, always happy to do free advice as well, but not as much . Yeah. Free advice if it’s like one question that we can answer in like under a paragraph. But anything more than that guys probably needs to be a consultation. Um, but yeah.

Okay. Uh, well thank you very much Amy for letting me quiz you about Google Ads. Um, guys, I really hope you’ve enjoyed listening to this episode. Obviously we’ve covered off, you’ve got any questions. Send them to Amy. Don’t bother asking me cause I dunno what I’m talking about when it comes to Google ads.

Um, all links for anything that Amy has mentioned. So I think we’ve got like Google Keyword Planner and a few other bits we’ll have in the show notes below. Um, and yeah, hope you join us for the next episode, which will be, So we are bi. I don’t know if we’ve really talked about this, but we’re biweekly guys, you.

Is it 

Amy: bi-weekly? Yes, 

Kate: it is bi. It’s bi-week. That’s how you say when it’s every other week. . Yeah, so we’re biweekly. So, uh, we’re not weekly episodes. We’re every other week. So check back week after next, and we’ll be here with another episode.